Interview with Almadar Aljadid Libya at the A2P Monetization Workshop
Through this workshop, Vox Solutions reaffirmed its commitment to fostering long-term partnerships with its clients.
Rather than simply providing services, we collaborate closely with operators like Almadar to enhance revenue streams, strengthen security, and future-proof messaging strategies. By equipping our partners with the latest industry knowledge and tools, we ensure that they remain at the forefront of A2P SMS & Voice monetization and security.
One of the significant challenges currently affecting A2P SMS is the rise of alternative communication channels, particularly voice, which is gaining traction due to lower pricing structures.
The workshop delved into:
Global market projections and the impact of fraud on A2P messaging revenue.
The increasing trend of OTTs prioritizing cost reduction over customer experience, leading aggregators to explore voice as an alternative to traditional SMS-based OTPs.
The potential impact: Voice alternatives could cannibalize up to 35%-40% of A2P SMS traffic, driven by the rising demand from OTTs to switch from SMS OTPs to automated robocalls.
We would like to sincerely thank Ashraf Asad Aref, Head of SMS Unit at Almadar Aljadid Libya, for accepting our invitation and taking the time for a short interview, answering the questions of Yazan Alhunaiti, Strategic Partner – MENA, at Vox Solutions.
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