Mobile operators are finally starting to understand that monetizing A2P SMS can not just only earn them more margin but also strengthen their relationships with both their Enterprise clients and subscribers. Keeping the SMS channel free of spam and anything that can disrupt a smooth customer experience has that impact. Focus on your A2P SMS business only though and you place it at risk.

Bypass and fraud in the Voice world existed long before they did in SMS and Voice is something you should not take your eyes off. Content delivered via SMS can easily move to be delivered via Voice channels so operators need to monitor all types of traffic. In addition, new types of fraud are turning up. Here, our CEO, Ehsan Ahmadi speaks with James Williams (A2P and mobile engagement industry expert) about how overlooking the obvious can be very costly. Never assume anything.