Benefits offered by VOX-360

Vox-360 employs a combination of pattern matching, content clustering, machine learning and expert human oversight to ensure the traffic content is effectively classified.

VOX-360 the best technology platform

Worldwide Recognitions

Recognised as the best solution against Fraud, VOX-360 is a multi-awarded platform:

  • Tier 1 firewall and the Top offer on the market, offering end-to-end monetization solutions – voted by MNOs
  • Best AI/ML Innovation 2023
  • Best Flash Calling Authentication Solution 2022 & 2023
  • Best Solution Provider 2023
  • Best A2P Voice Monetization Solution 2022
  • Best Antifraud Innovation 2019 & 2021

Read more about Vox-360 international recognition here

Solution

What is Vox-360?

VOX-360 is the company’s multi-award-winning anti-fraud solution, which offers MNOs a simple & powerful approach to stop Voice & Messaging fraud over a single omni-channel platform (unique in the industry). This enables the ability to identify, predict & mitigate fraud. VOX-360 also tackles the growing problem of A2P Voice fraud, removing the need for multiple anti-fraud solutions. The award-winning solution is proprietary to Vox Solutions and built by multiple modules, relying at the core on the company’s machine learning algorithms.

An important benefit, and unique on the market, offered by our Messaging Analytics and Firewall is the automated identification of messages, which reduces manual cost for operators. 

The short time taken and the accuracy Vox-360 identifies SMS A2P content and implement protection on grey routes reduce manual effort, ensure quick time to identify A2P patterns and reduce human costs.

A2P SMS

Protect Both Inbound & Outbound A2P SMS & Monetise

Vox-360 Firewall actively protects all messaging channels into, and out of the mobile network including international, national and local traffic. Each message is filtered with advanced rules and machine learning analysis to determine if it is A2P and it is over a monetised route. If not, it is blocked and the route can be notified to the operator for further action.

Vox-360 acts as an active messaging firewall, intercepting traffic on all SS7 and SMPP links into the mobile network. This ensures local, national and international messaging is filtered for A2P traffic to ensure monetization. Advanced rules that include allow list, block list, content analysis and intelligence from Vox Solutions penetration testing work together to block grey routes and other problematic messaging.

Thus, SMS bypass protection continues to be a huge issue for operator revenues (only 50% have protection). Having the most cutting edge effective Messaging Firewall to ensure grey routes, SIM boxes and other bypass methods are eliminated, will help operators properly monetise this channel, which will be around 4.2 billion for years to come.

A2P Voice (Flash Calling)

Monetise & Block A2P Voice (Flash Calling) Traffic

Flash calling is a new A2P verification method powered by OTT players such as WhatsApp and Telegram, using missed calls instead of SMS for two-factor authentication.

Detailed information about what Flash Calling is,  please read here.

In summary, the code needed for verification is part of the A-number and the OTT app can fetch it automatically from logs. Hence authentication takes place in a frictionless manner, as the user only initiates the process but does not need to interact with the OTP code himself / herself.

The rise of the A2P Voice (Flash Calling) segment is mainly powered by the enterprise world, constantly looking for new ways for customer verification, especially. Recent history saw the birth of flash calls (A2P Voice), a new move powered by OTT players such as WhatsApp and Telegram, using missed calls for two-factor-authentication.

Vox Solutions implemented the first Flash Call Voice Firewall, identifying instantaneously the flash calls arriving into the network and blocking them in real time, helping our partners to ensure revenue from this channel of verification. 

Artificial Inflation Traffic

Ability to Identify & Mitigate AIT / AGT

Within recent years, businesses and operators have witnessed the rise of artificial traffic inflation – a threat that increases the costs of enterprises for no benefit, all while decreasing MNO revenues from A2P SMS.

At the core, AIT is the generation of artificial (fake) traffic from genuine websites and apps. Through this mechanism, fraudsters are using legitimate online services to generate fake traffic using countless bots. This leads to the generation of traffic that is unsolicited by legitimate mobile users for authentication purposes, however increases the bill that enterprises must pay.

Read more information about AIT here .

AIT attacks may also become more intensive due to the need for players in the market to hit their margins despite falling volumes in certain markets. So this may increase the need for Vox-360 solution.

Artificial Inflation of Traffic is one of the biggest issues with A2P message delivery in the industry. Apart from costing Enterprise customers huge sums of money, AIT delivers additional, unwanted messages to subscribers, causing rising complaints for the mobile operator and customer churn. Vox-360 can effectively identify and block this traffic before it is delivered to the customer through pattern and volumetric analysis.

Our history as a voice aggregator and experience dealing with many different traffic challenges allowed us to build the most advanced Flash Call identification technology and deploy in multiple networks to reduce this type of voice traffic. Flash Calls can be monetised or blocked (resulting in an increase in A2P SMS).

SIM BOX/ FARM

SIM BOX/ FARM Detection Capabilities

Vox-360 identifies and blocks traffic sent by SIM boxes both within the operator’s network and from external sources (national and international).

Applying both content and volumetric analysis, SIM boxes are quickly and efficiently identified.

Vox-360 can notify the operator for further action, such as tracking the source of the SIMs for the SIM boxes or determining the physical device and blocking it from attaching to the network.

Support

Technical Support

Monetisation projects are initiatives with high potential for long-term revenue optimisation, built in a collaborative manner at each phase of the process. By leveraging leading technology & machine learning, they focus on revenue increase from eliminating network bypass and ensuring sustainable SMS volumes via adequate commercial policies, all while decreasing OPEX related to SIM-boxes sending off-net traffic. 

Such initiatives allow for leveraging expert knowledge and observed global and local best practices, while acting on the matter to capture revenue potential that is currently lost.

Vox-360 is a fully managed telecom-grade solution, ensuring the system operates efficiently at all times. Vox Solutions’ operations team continuously monitors and manages the system and can identify and preempt any issues.

VOX Solutions has dedicated teams for systems monitoring, firewall management, traffic analysis, penetration testing for bypass identification, alarm handling and 24/7 NOC.

Fraud Market Trend

Market Context

Did you know that SMS & Voice fraud constitutes more than 2 billions-dollar industry?

Shockingly, despite this staggering figure, only around half of mobile operators worldwide have implemented effective countermeasures to thwart illegitimate A2P transmission and spam. As a result, termination of A2P traffic over unapproved (grey) routes is devouring profits. The irony is that the solutions to combat this issue are straightforward, yet they remain underutilized.

A2P SMS traffic has been growing for the last decade, with Juniper Research expecting the volume of this traffic to grow to 4.2 billion in 2027, with a key primary driver being the demand for authentication use cases over SMS.

Juniper Research anticipates that by 2027, AIT will account for 11% of traffic, coming at a cost of $23.4 billion to enterprises. 

AIT is the generation of artificial (fake) traffic from genuine websites and apps. Through this mechanism, fraudsters are using legitimate online service to generate fake traffic using countless bots. This leads to the generation of traffic that is unsolicited by legitimate mobile users for authentication purposes, however increases the bill that enterprises must pay – for more details access this link

All information is detailed within the Quantifying the Impact of AIT on Business – Juniper WhitePaper, detailed information here .

Market Trend

Flash Calling

According to Juniper Research, Flash Calls are expected to reach 128 bn yearly calls in 2026, translating it into the highest growth traffic segment in the market.

We already see 10-20% of the international OTP authorization traffic coming through A2P SMS, already migrated to Flash Calls.

Flash Calling is predicted to disrupt the current OTP market (SMS and Voice/TTS) – there is a 150% growth in transactions over the last 2 years with a steep acceleration of transactions by 2027 up to +100B/year.

Rising fraud sophistication creates demand for higher assurance solutions – fraud attacks have increased by 45% since 2021 while SMS is losing traction as a secure authentication method.

Channel Availability & Cost:

  • Aggregators are promoting flash calls to decrease OTT authorization cost.
  • Omni-channel integrators are adding flash calls for the verification process.
  • The authorization cost via A2P Voice Flash Calls (missed calls) is always lower versus the A2P SMS – approx. 70% cost saving for enterprises.

It is expected that the volume of flash calls will increase highly, given its cost, but also its customer experience advantage.

See details The Future of Flash Calling – Juniper Research White Paper, here

News & Events from Vox Solutions

Updates on our activities, market insights and presence in international events

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Vox Solutions Helps MNOs with VOICE, SMS and DATA Revenue Maximization, Cost Optimization and Fraud Threats Elimination

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Limassol, Cyprus
Tel. +35795548071
WINNER “BEST ANTI-FRAUD INNOVATION”
GLOBAL AWARDS 2019 & 2021.
WINNER “BEST ANTI-FRAUD INNOVATION”
GLOBAL AWARDS 2019