In a recent GSMA Mobile World Live interview, Richard Lemmers, Chief Partnership & Alliances Officer at Vox Solutions, discusses how mobile operators can unlock new opportunities in today’s evolving business messaging landscape. He notes that although the market is competitive, it continues to offer considerable potential for operators who focus on monetizing their existing assets more effectively.

Richard highlights how the emergence of OTT players has expanded awareness around conversational commerce, creating a strong opening for operators to leverage their own channels and participate more competitively in this space. He also discusses the future of A2P SMS, emphasizing the need for differentiated pricing models that better align with market dynamics and support long-term revenue growth.

Additionally, he outlines how targeted and segmented advertising, enabled by smarter data monetization, can help operators improve relevance, increase engagement, and open new revenue streams.

This interview offers practical insights for operators seeking to enhance their messaging strategies and capitalize on emerging opportunities within the business messaging ecosystem.