A2P Voice Monetization
A2P Voice & the need for MNO preparedness
The rise of the A2P Voice segment is mainly powered by the enterprise world, constantly looking for new ways for customer verification, especially. Recent history saw the birth of flash calls (A2P Voice), a new move powered by OTT players such as WhatsApp and Telegram, using missed calls as a means of 2FA. With significantly lower costs and high ease of use for customers, flash calls are expected to take the world by storm, already gaining momentum in some regions.
With OTT players and enterprise players prepared, MNOs remain in the chain to seize opportunities from the flash call trend. Currently, aggregators incur zero termination costs for missed calls, leaving MNOs with limited visibility into these calls on their networks and without a platform to fully monitor, control, and monetize flash calls. As a result, most MNOs either completely block these calls or lack awareness of their presence, missing out on revenue from flash calls even when they are permitted on the network..
A2P Voice Monetization
Monetize Flash Calls
VOX 360 as a Managed Service, drives immediate revenue increase by actively monitoring in-out flows, using traffic admission policies, limiting unauthorized service use, while boosting security, compliance, and cost reduction efforts through up-to-date systems, using cutting-edge proprietary AI technologies, industry best practices, and methodologies and dedicated personnel with extensive experience in A2P fraud detection/prevention and monetization.
The main issue so far has been the lack of a seamless solution for MNOs to fully control the Flash Calling environment, enabling operators to define dedicated routes with an associated A2P rate, while blocking calls from other (P2P) connections. We now have a solution to this problem, allowing MNOs to monetize flash calls going forward:
Protecting A2P SMS and Voice business segments by actively detecting flash calls.
- Identifying the difference between P2P vs. A2P activity within the network
- Creating a monetizable channel for flash calls
- Enabling the entire journey for flash call monetization, from detection, to pricing, billing, grey route mitigation and complete monetization.
All in all, we allow MNOs to control every aspect in the movement, including the price. For example, one could price Flash Calls marginally below SMS, bringing perhaps 2FA capabilities to an audience that could previously not afford it, therefore actually expanding the 2FA market.
VOX Solutions Whitepaper
Whitepaper on How to Monetize Voice
Download the free whitepaper released together with the Juniper Research team about how the new generation tehcnology is helping to monetize leacking revenues and how Vox 360 Solution could help increase the MNOs revenues. Free Download Here