Insights from Vox Solutions

The Real Value of SMS in 2025 | How AI Helps Operators Protect and Grow Their Margins

Webinar CLARA - cut video

This video is an excerpt from the September webinar “How Autonomous AI is Transforming Messaging Security”, organized by Vox Solutions in partnership with GSMA Intelligence.

In this discussion, Teodor Magureanu (Chief of Staff & CBDO, Vox Solutions) and Kenechi Okeleke (Senior Director, GSMA Intelligence) explore:
– The true scale of the SMS ecosystem, nearly 6 billion addressable users
– Why A2P SMS contributes up to 15% of EBITDA for some mobile operators
– How AI is redefining SMS, turning it from a one-size-fits-all channel into a dynamic, data-driven business engine

As OTT platforms reshape communication, operators have a unique opportunity: protect and grow one of their most profitable assets.

And this is where CLARA, Vox Solutions’ autonomous AI platform, comes in – helping MNOs transform blocking into scaling.

Watch this recording now!

Insights from Vox Solutions

Updates on our activities, market insights and presence in international events