Insights from Vox Solutions

VOX Insights | Network Audit Report for Philippines

Mobilesquared most recent SMS A2P databook indicates 33% SMS A2P gray routes in Philippines. A VOX360 network audit of Philippines also revealed that there were several clear areas of vulnerability which MNOs should look to improve. These network vulnerabilities negatively impact customer service and also act as significant barriers to MNOs being able to increase their revenue.

Sub-Network auditing results for fraudulent activity: Philippines

There are more often than not a set of common challenges that show up in country-level network analysis. 

SMS Delivery based on pricing alone

One classic red flag is pricing. When the pricing of any good or service is so low it appears too good to be true, then this is a surefire clue that something worrying may be going on; this holds true for any industry, Business Messaging included. 

Rock-bottom pricing usually comes with a sting or two in its tail – sub-standard service and compromised security to name but two. With the Philippines, we found that almost 70% of their SMS traffic was being sold at a price of 0.005$.

 “Almost 70% of their SMS traffic was sold at a price of 0.005$”

This is suspiciously low. We know that sometimes some Messaging volumes can be contractually locked in with low pricing but given the frequency with which low pricing was available, out of step with the rest of the market, this is a red flag, a strong indicator that insecure, illegal routing is being used for message delivery.

Messages Analysed for Manipulated Content

Manipulated content shows up when a consumer receives an SMS with alterations in the text body. These alterations are a strong indicator that someone has tampered with the message. 

For the Philippines, we found that 40% of SMS traffic showed evidence that content manipulation had taken place, meaning there is a high chance of ongoing fraudulent activity. Manipulated content is a very strong indicator that illegal activities are taking place on your network. 

“40% of SMS traffic showed evidence of manipulated content”

As we explained in another of our blog posts on SIM farms, manipulated content is a vehicle for criminal activity. Bad actors in the ecosystem use such messages in an attempt to secure access to sensitive personal information from mobile subscribers.

SIM-box Analysis

SIM boxes are a growing threat all over the world. Opportunistic parties create a cheap, bulk SMS messaging leveraging consumer-grade technology which any person can easily secure. The practice is illegal and puts the end customer, the Messaging deliverer and the MNO at risk. The whole delivery chain is negatively impacted.

“60% of SMS Traffic was delivered from SIM boxes, on-net and off-net, and this kind of activity can build momentum considerably when more obvious leakages are found. SIM box activity builds momentum gradually, and it can have a high impact if left unchecked”

International HUBs Analysed

About 40% of Philippine’s A2P SMS traffic is terminated via hubs from other national MNO operators. This indicates the possibility of bypass from international sources was occurring. This high percentage warrants further investigation.

What to look for to get better network control

Stakeholders at MNOs need to be conscious of the fact that each of these common red flags negatively impacts customer experience and devalues their brand. Crucially, MNOs can also lose out on revenue. The following are clear signs that you do not have the correct level of network controls in place:

  • High levels of A2P SMS traffic from international GTs that open up the possibility of bypass
  • Text manipulation (never a good sign) means there is illegal activity happening on your network
  • Unfeasibly cheap SMS pricing that suggests the presence of SIM boxes operating on your network
  • Revenue leakage. This is very likely due to inadequate monetisation of National and International A2P SMS traffic
  • Missed market opportunities. While your competitors are optimising and protecting their A2P SMS revenue models, you are losing out
  • Data privacy and consumer security threats that suggest you could face reputational damage

Threats To The A2P Value Chain

Three principal threats emerge from our network analysis:

  1. Privacy and Security

SMS spoofing, faking, and spam are all illegal methods used by criminals to secure access to private consumer data, for fraudulent use. Scammers and fraudsters can exploit network vulnerabilities intending to defraud customers. MNOs stand to suffer great reputational damage and customer churn should these practices come to light.

  1. Loss of Control

A2P SMS messaging fulfils numerous use cases, one of them being the delivery of authentication messages by banks to their customers. 

  1. Loss of Revenue

All the negative practices we have discussed expose the MNO to revenue loss: revenue intended for them is being taken by somebody else and this needs to be stopped in its tracks. A2P SMS messaging is on a steady growth path and now is the time for MNOs to optimise their systems and processes to take advantage of it.  


We found many soft spots in Philippines’s network infrastructure. Some of these weak points are likely being taken advantage of by criminal elements. Other weak spots lead to wasteful revenue leakage

We encourage MNOs and everyone in the value chain come together, each playing an active role in stamping these fraudulent practices out. The rewards of doing  so are well worth it: enhanced brand reputation, customer retention and extra revenue.

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