In this exclusive WAS22 interview, Richard Lemmers – Chief Partnership & Alliances Officer, from Vox Solutions brings together Teodor Magureanu and Tudor Marasescu to discuss the evolving future of SMS, mobile operator monetization, and the rise of advanced AdTech opportunities in telecom.

Teodor, Chief of Staff & CBDO at Vox Solutions, shares key insights from our roundtable session with operators. He explains why SMS is not dying — it’s simply under-utilized. With the right strategy, SMS can evolve into a more dynamic, valuable, and competitive engagement channel, helping operators unlock entirely new revenue streams beyond traditional messaging.

Tudor, leading the AdTech business line at Vox, reveals how SMS+, enhanced formats, and smarter data segmentation can elevate mobile advertising. According to Tudor, operators already hold the assets they need — the opportunity now lies in activating and transforming these assets into measurable value for brands and agencies.

What you’ll hear in this conversation:
• Why SMS remains a powerful asset in 2025
• How operators can modernize and monetize existing channels
• The potential of SMS+ and enhanced advertising formats
• The future of targeted communication in the telecom ecosystem
• Real reactions and insights from operators at WAS22

If you’re interested in telecom innovation, operator monetization, or the future of messaging and AdTech, this discussion is packed with valuable perspectives from inside the industry.

Watch the video now!