Flash calling, the process in which users’ profiles are verified via a missed phone call, is an emerging form of user authentication, such as OTPs (One-time Passwords), already backed by OTTs (i.e.: WhatsApp, Telegram, IMO, Viber, etc). This is to leverage the high mobile penetration worldwide a method of identifying users for brands and enterprises.

This has also been the case with A2P SMS, with an increasing number of such messages terminated globally. However, as brands and enterprises are aim to minimize the costs of their authentication process, flash calling will provide a disruptive element.

Juniper Research finds that:

• Flash call verification (verification through OTT missed call) is here to stay, as a 2FA method.
• Flash calls (A2P Voice) have are more cost-effective and provide better safety and customer experience for customers, vs. A2P SMS, creating a clear incentive for enterprises to adopt it.
• The market size of flash calls is estimated to be of 5 bn calls in 2022, growing 25+ times over next years, reaching 128 bn calls in 2026 (128% CAGR).
• The current technology stack of MNOs does not allow them to charge for missed calls, meaning they must forge new monetization partnerships to prevent revenue loss.
• With the appropriate solution (such as that of VOX Carrier), MNOs can turn A2P Voice into an additional revenue stream, while still protecting A2P SMS traffic.

Juniper Research states that it is key for both enterprises and MNOs to prepare for capitalizing on the flash calling phenomenon.

Without action and as it stands, operators do not possess the technology to identify, bill or invoice these services. As missed calls do not impose a cost, MNOs must leverage new technology in order to create an environment to fully monetize flash calls. Download the whitepaper to learn more about the trend and also how our VOX360 solution represents the solution to the problem, turning Voice A2P into a revenue stream, as well as how enterprises can leverage Flash Calls to provide better customer experience and safety, at an optimized cost!