In this exclusive video from Tunis, Tunisia, Mr. Connectivity – James Williams – hosts a thought-provoking roundtable discussion in collaboration with GSMA and Vox Solutions. The event brought together mobile operators and telecom experts from across the region to address the evolving landscape of A2P SMS (Application-to-Person Short Messaging Service).

Featured Guest:
Khalid Al Dahmash, Director of Revenue Assurance & Fraud Management at Salam S.A., a leading MVNO in Saudi Arabia, shares valuable insights on entering the A2P SMS space and the critical importance of doing it right from the start, with a strong focus on revenue protection and fraud prevention.

Topics Discussed:

• Why A2P SMS still holds global potential
• Lessons for newcomers to the A2P ecosystem
• Fraud risk mitigation and revenue assurance
• Cross-regional collaboration for innovation

Join us as we explore how markets like Saudi Arabia are embracing A2P SMS and what others can learn from this journey.

Watch the full video now and stay ahead in the conversation about mobile messaging.