Live from WAS#21 in Dubai – Business Messaging and National Collaboration in Lebanon

At the latest Vox Solutions Roundtable, we had the pleasure of speaking with Maysa Sayed, Senior Roaming Manager at Touch Lebanon, about the strategic role of business messaging in today’s telecom landscape.

Maysa shared powerful insights on the importance of A2P and P2P SMS traffic and how Touch Lebanon is actively working to rebuild trust, improve connectivity, and collaborate with competitor operators — all for the national good. “We are two mobile operators, both owned by the government, and we need to do this on the national side.”

A compelling reminder that competition must sometimes take a backseat to cooperation, especially when it comes to critical communications infrastructure like SMS — a channel that has been trusted since 1992 and still holds immense potential.

Key takeaways:

• SMS remains relevant — perhaps for the next 20-30 years.
• Collaboration between operators and aggregators is key.
• Fair pricing is essential to ensure the channel stays effective and accessible.

Thank you, Maysa, for your valuable perspective and for joining us in this important dialogue. The future of A2P SMS is bright — if we continue to do it right.

Watch the full interview now!