We are honored to announce that VOX Solutions has been recognized once again by Juniper Research as the Best Flash Call Authentication Solution – Platinum Winner 2026, marking five consecutive years receiving this prestigious accolade. This recognition reflects our sustained innovation and leadership in telecom fraud prevention and flash call monetization and control.
The Future Digital Awards by Juniper Research celebrate the most forward-thinking companies in telecom and connectivity, showcasing solutions that drive industry advancement. Our continued recognition in the Flash Call Authentication category underscores the consistent value and impact of our technology in helping mobile network operators address one of the industry’s most complex challenges.
Flash call authentication presents both opportunities and risks for operators. While it can streamline user verification, it can also be exploited if left unmanaged. VOX Solutions’ award-winning approach provides mobile operators with robust detection, mitigation, and monetization capabilities that safeguard revenues and improve user experience.
Receiving this award for the fifth year in a row highlights our ongoing commitment to excellence, innovation, and partnership with operators worldwide. We remain dedicated to delivering trusted solutions that empower operators to tackle evolving fraud patterns and unlock new business value.
We extend our gratitude to Juniper Research and to our customers and partners who continue to support our mission to advance telecom security and monetization!
HONG KONG — January 21, 2026 – VOX Solutions, a leading TelcoTech provider of advertising-technology and data monetization solutions, is proud to announce that VIVA Bolivia, one of the country’s most innovative mobile network operators, has selected True Signal by VOX as its strategic platform for turning data into new advertising revenue streams.
This partnership highlights the continued relevance of SMS, emphasizing innovation rather than replacement, as the key to revitalizing its role in today’s messaging ecosystem. It represents a pivotal market shift driven by Vox and Viva, aiming to reshape the way mobile operators monetize their networks on a global scale.
The launch fundamentally reframes SMS usage, introducing enhanced, rich-messaging capabilities—known as SMS+— that transform standard alerts into high-impact performance units with near-universal reach, free from viewability, delivery, and brand-safety issues of traditional digital advertising channels. This opens a new, parallel monetization path for mobile operators through performance and affiliate revenue, while offering advertisers a powerful alternative focused on reaching real consumers at the right time, making advertising relevenant while reducing mass marketing and spam.
By deploying True Signal platform, VIVA Bolivia will transform its first-party, consented telco data into actionable audience segments through proprietary AI models, enabling brands to run targeted, privacy-safe campaigns across channels including SMS+, RCS and app push.
Ryan Alvarez, CEO of VIVA Bolivia, welcomed yet another milestone in VIVA’s journey towards transforming the future of mobile messaging: “This is not about selling more messages. It’s about redefining what not only messaging can be but how to transform a Mobile Network Operator. The True Signal platform perfectly aligns with our vision of shifting VIVA from a Telco to a Techco by adding more performance and affiliate marketing revenue streams to our ecosystem. With great partners like VOX we continue to open entirely new revenue streams while preserving the trust our customers place in our network.”
The platform’s foundation is built on channel integrity and real first party consumer data. By implementing robust measures that eliminate fraudulent and unwanted traffic, True Signal restores consumer trust and advertiser confidence globally. This ‘clean-channel-first’ approach turns the messaging channel into a controlled, high-value media environment, leading to higher click-through rates and stronger conversion rates. Industry observers note that this approach may be what finally allows telcos to compete credibly with other business messaging and performance media platforms.
Ehsan Ahmadi, CEO and Founder of VOX Solutions, shares his perspective on the industry’s evolution: “As the market evolves toward more meaningful engagement, the focus is shifting to true signals, true intent, and true engagement, not volume alone. These concepts emphasise quality, trust, relevance. True Signal is designed as a privacy-first solution that supports relevant brand interactions in trusted, compliant environments.”
By combining trusted data, AI intelligence, and secure communication channels, Vox Solutions unlocks new revenue streams and enables advertising experiences at scale. Looking forward, we remain committed to helping our partners protect their core assets, embrace innovation, and lead the next wave of growth in digital advertising.
About VOX Solutions:
VOX Solutions is a leading TelcoTech company dedicated to empowering Mobile Network Operators (MNOs), carriers, aggregators, and enterprises worldwide by providing innovative solutions to effectively monetize their assets . We provide cutting-edge solutions that enable our partners to unlock new revenue streams by maximizing the value of their existing assets. Leveraging advanced technologies such as Artificial Intelligence (AI), Advertising Technology (AdTech), advanced analytics, and seamless authentication, we help transform telecommunications businesses into high-performing, revenue-generating ecosystems.
About Viva Bolivia:
VIVA (Nuevatel PCS de Bolivia S.A.) is a leading telecommunications company with more than 25 years of operations in Bolivia and recently expanded into Mexico. With nationwide coverage and a strong brand presence, VIVA provides mobile connectivity and digital services to its customers.
VIVA has entered a new phase of transformation focused on digital innovation, revenue optimization and long-term sustainability. Committed to innovation and quality of service, VIVA is evolving beyond traditional telecommunications by modernizing its network and expanding its digital capabilities. Through technology and connectivity, the company works to improve user experience, expand access to digital services, and contribute to inclusive digital development across Bolivia and Mexico.
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By Ehsan Ahmadi, CEO & Founder
For years, mobile network operators have been told that advertising is someone else’s business. That their role ends at connectivity. That data value belongs to Big Tech platforms. That messaging is destined to be commoditized.
Yet, operators still own the most powerful assets in the digital ecosystem: trusted identity, direct consumer reach, and deterministic 1st party data. The problem has never been relevance; it has been activation.
Today, with the launch of True Signal, we are changing that equation. True Signal is VOX Solutions’ next-generation, telco-powered advertising platform, purpose-built to empower mobile network operators unlock new revenue streams, protect core messaging assets, and move from volume-driven messaging to outcome-driven performance media.
The Problem: Operators Own the Assets but Not the Outcomes
Digital advertising has grown into a multi-hundred-billion-dollar industry that continues compounding 15% yearly. Yet despite owning the subscriber identity layer that powers it, mobile operators have been largely excluded from its value creation because traditional AdTech was built around:
- Indirect and fragmented user identification
- Third-party data dependencies
- Probabilistic audience targeting
- Channels not owned by operators.
At the same time, SMS and A2P messaging, once high-margin, strategic services, have been pushed into price competition, bypass, and commoditization. Operators have been left defending:
- Volumes instead of value
- Routes instead of outcomes
- Price instead of performance.
This is not sustainable, as the market no longer rewards impressions, it rewards results.
The Product: What Is True Signal?
True Signal is a performance-driven AdTech platform designed specifically for mobile network operators. It enables operators to activate first-party, consented subscriber data and deliver high-intent advertising experiences through telco-owned channels such as SMS+, RCS, in app banner ads and push notifications.
At a high level, True Signal allows operators to:
- Transform messaging from a notification tool into a performance media layer.
- Monetize existing assets without deploying new infrastructure.
- Participate directly in advertising and affiliate revenue, not just message fees.
- Maintain full control over data privacy, channel integrity, and customer trust.
True Signal Key Capabilities
True Signal is built around a simple but powerful idea: real identity + real intent + real channels = real results.
At a strategic level, the platform enables:
- High-intent audience activation using anonymized, first-party telco data.
- Free of Ad-fraud and 100% Brand Safety delivery.
- Share of Voice (SOV) and Performance-based monetization models, including affiliate and conversion-driven revenue.
- Enriched messaging formats (SMS+) that turn trusted channel into measurable performance units.
- Clean-channel enforcement, eliminating fraudulent and low-quality traffic before it reaches consumers.
The result is a controlled, trusted advertising environment, something increasingly rare in today’s digital ecosystem.
How Is This Different from Traditional AdTech
Most AdTech platforms were not built for operators. They were built on top of them. True Signal is fundamentally different.
It does not rely on third-party identity. It does not depend on external platforms. It does not force operators into opaque ecosystems.
Instead, it:
- Uses deterministic telco identity, not probabilistic tracking.
- Activates channels operators already own, not rented inventory.
- Prioritizes conversion and performance, not impressions.
- Keeps value inside the operator ecosystem, not outside it.
In a world moving beyond third-party identifiers, this distinction is no longer optional but decisive.
The Pain Points True Signal Solves for MNOs
True Signal was designed to address the real challenges operators face today, future-proofing the operator business model:
- Declining messaging ARPU → upgraded to performance-based revenue.
- OTT encroachment → countered by telco-owned advertising channels.
- Underutilized subscriber data → activated safely and compliantly.
- Commoditization pressure → replaced with outcome-driven value.
- Lack of differentiation → repositioning messaging as premium media.
Why Now?
The timing is not accidental. As privacy expectations rise, brand safety comes under greater scrutiny, and performance accountability increases, the market is demanding deterministic, trusted, outcome-driven media.
As I recently discussed in a Forbes interview, telcos are uniquely positioned to lead this shift if they choose to activate what they already own. The launch of True Signal reflects that belief in action.
A Strategic Commitment
At VOX Solutions, we have always believed that mobile operators should not be reduced to infrastructure providers. They should be:
- Media owners.
- Data stewards.
- Performance enablers.
True Signal is a strategic statement, as we remain committed to helping mobile network operators protect their core assets, reclaim advertising value and lead the next phase of digital monetization on their own terms.
What’s Next
True Signal is now live. If you are a mobile network operator looking to:
- Unlock new digital revenue streams.
- Transform messaging into performance media.
- Compete credibly in a privacy-first advertising landscape.
Visit the True Signal product page
The telco industry doesn’t need another AdTech platform, it needs one built for operators.
In a recent GSMA Mobile World Live interview, Richard Lemmers, Chief Partnership & Alliances Officer at Vox Solutions, discusses how mobile operators can unlock new opportunities in today’s evolving business messaging landscape. He notes that although the market is competitive, it continues to offer considerable potential for operators who focus on monetizing their existing assets more effectively.
Richard highlights how the emergence of OTT players has expanded awareness around conversational commerce, creating a strong opening for operators to leverage their own channels and participate more competitively in this space. He also discusses the future of A2P SMS, emphasizing the need for differentiated pricing models that better align with market dynamics and support long-term revenue growth.
Additionally, he outlines how targeted and segmented advertising, enabled by smarter data monetization, can help operators improve relevance, increase engagement, and open new revenue streams.
This interview offers practical insights for operators seeking to enhance their messaging strategies and capitalize on emerging opportunities within the business messaging ecosystem.
In this GSMA Mobile World Live interview, Vox Solutions CEO Ehsan Ahmadi breaks down how mobile operators can unlock the next stage of A2P monetization by modernizing SMS and adopting value-driven strategies. He highlights the continued relevance of SMS as the only channel that reaches every mobile device worldwide and explains how innovation – not replacement – is the key to revitalizing its role in today’s messaging ecosystem.
Ehsan introduces SMS+, Vox Solutions’ enhanced messaging solution that brings richer experiences, image previews, and greater engagement to traditional SMS without requiring new infrastructure or investment from operators. He also details how smarter, GDPR-compliant data activation and value-based pricing models can significantly increase monetization opportunities while maintaining user trust.
With a no-capex, no-opex revenue-sharing model, Vox Solutions enables operators to deploy these advancements quickly and risk-free. This interview offers valuable insights for operators seeking sustainable growth, stronger engagement, and a modernized approach to A2P messaging.
HONG KONG, October 21, 2025 – MTC Namibia, the largest mobile operator in Namibia, has signed an exclusive interworking agreement with Vox Solutions for the direct termination of international A2P SMS and A2P Voice (OTP Voice/Flash Calls) traffic into its network.
Through this agreement, Vox Solutions becomes the sole authorized channel for all international A2P traffic directed to MTC Namibia, effectively protecting the network against SMS and Voice fraud. Powered by the award-winning VOX-360 platform, this partnership brings a comprehensive omni-channel anti-fraud solution to one of Southern Africa’s most strategically positioned operators.
VOX-360 is uniquely positioned in the market as an all-in-one platform capable of detecting, preventing, and monetizing A2P messaging and voice traffic – including flash calls, a growing fraud vector in the telecom industry. By tackling grey routes, unsolicited traffic, and bypass methods, the platform helps MNOs reduce revenue leakage and enterprise costs while improving traffic quality and security.
Licky Erastus, CEO of MTC Namibia, emphasized the importance of the initiative: “The rising volume of A2P Voice and SMS traffic calls for robust and secure solutions. This partnership with Vox Solutions reflects our ongoing commitment to safeguard our network and enhance customer trust by ensuring enterprise traffic is fully secured and monetized.”
As the first solution in the industry capable of mitigating flash call fraud within its broader anti-fraud strategy, VOX-360 offers MTC Namibia end-to-end protection and control over its international traffic ecosystem.
Ehsan Ahmadi, CEO of Vox Solutions, added: “We’re proud to be chosen as the exclusive A2P SMS and Voice partner for MTC Namibia. This collaboration not only reinforces our leadership in the Africa region, but also highlights our ability to deliver scalable, secure A2P traffic solutions that drive real monetization for operators.”
Vox Solutions continues to lead the way in end-to-end A2P monetization, having successfully deployed VOX-360 across over 35 mobile networks globally. The company remains committed to helping mobile operators and enterprises unlock long-term value through innovation, security, and global connectivity.
About VOX Solutions:
VOX Solutions is a leading TelcoTech company dedicated to empowering Mobile Network Operators (MNOs), carriers, aggregators, and enterprises worldwide by providing innovative solutions to effectively monetize their assets . We provide cutting-edge solutions that enable our partners to unlock new revenue streams by maximizing the value of their existing assets. Leveraging advanced technologies such as Artificial Intelligence (AI), Advertising Technology (AdTech), advanced analytics, and seamless authentication, we help transform telecommunications businesses into high-performing, revenue-generating ecosystems.
About MTC Namibia:
MTC (Mobile Telecommunications Limited) was established in 1995 as a joint venture between Namibia Post and Telecommunications Holdings (NPTH), Telia and Swedfund. During May 2004, NPTH concluded a deal that
saw it hold 100 per cent of the shares in MTC by acquiring the 49 per cent held by Telia Overseas AB and Swedfund International AB. During 2006 the sale of 34% of MTC shares to Portugal Telecom was concluded for N$1.34 billion while the Namibian government retains the remainder of the stake through NPTH.
MTC currently covers 98 per cent of the population of nearly 2 million citizens with more than 650 base stations and repeaters and offers a dual band 900/1800MHZ. The company also expanded its cellular coverage to all major towns in Namibia, including the major arterial roads.
MTC was the second Mobile Operator to introduce 4GLTE in May 2012. The
Company’s 3G HSDPA+ Network allows for a download speed of up 7.2 Mbps in Namibia’s major towns. It further runs two modern MSC’s (mobile switching centre) in Windhoek and Oshakati with capacity to accommodate rapidly rising number of customers of over 2 million active users. In May 2012, the company also launched its 4G technology making it the second mobile operator on the continent to have 4G technologies.
MTC also operates the only full service customer contact centre in Namibia dealing with service queries ranging from telephony, sms, fax, GPRS, data, voicemail and 3G/HSDPA. A staff of 421 persons serves a diverse market of both pre- and postpaid subscribers