Learn how A2P SMS market changed in the last 10 years and what challenges to expect for the next decade.

Studies show that between 2020-2024, revenue leakage to grey routes remains unacceptably high, with a cumulative loss of $37.1 billion, or an annual average leakage of $7.69 billion for MNOs.

The research says that by 2015, one-quarter of mobile operators were actually monetizing A2P SMS traffic, with 49% of these experiencing year-on-year growth of between 6% to 36% in A2P SMS traffic. At the opposite end of the messaging spectrum, MNOs that were not monetizing A2P SMS traffic was experiencing big increases in unauthorized grey-route A2P SMS traffic. By the end of 2015, grey route traffic still accounted for 65% of total A2P SMS traffic.

Read how the MNOs are planning to continue fight fraud and manage grey-route A2P SMS traffic. Learn how new generation technology is helping to monetize leaking revenues and how Vox Carrier solution could help increase MNOs revenues with a modern business model for the next decade.

For a mobile operator in Africa monthly A2P SMS revenues quadrupled within one-quarter of deploying a next-generation SMS firewall. The mobile operator experienced a revenue uplift of 374% in the 12-months following deployment. Within two years, that uplift had jumped to 2,194%.

MNO set key strategic goals:

• Reduce revenue leakage
• Increase revenue
• Improve operations
• Reduce capex
• Reduce opex

We have implemented monetization platform to reduce revenue leakage for both A2P SMS and International Voice with no investment and no operational costs.

• MNO set key strategic goals:
• Increase revenue
• Improve operations
• Reduce operational costs
• Reduce investment costs

For a mobile operator in Asia monthly A2P SMS revenues quadrupled within one-quarter of deploying a next-generation SMS firewall. If we compare A2P SMS revenues pre-deployment compared to the 12-months post-deployment, and the mobile operator experienced a 515% uplift in revenues. In the second year following deployment, revenue uplift was at 1,361%.

MNO set key strategic goals:

• Increase customer experience
• Reduce Fraud
• Reduce revenue leakage
• Increase revenue
• Improve operations

We have implemented anti-fraud managed solution to secure both P2P and A2P short messages but at the same time improve monetization with with minimum investment and minimum operational expenses

MNO set key strategic goals:

• Increase customer experience
• Reduce Fraud
• Reduce revenue leakage
• Increase revenue
• Improve efficiency

For a mobile operator in Latin America, monthly A2P SMS revenues doubled within onequarter of deploying a next-generation SMS firewall. In the 12-months following deployment, the mobile operator enjoyed a 349% revenue uplift. Within two years, that uplift had increased to 721%.

MNO key strategic goals:

• Increase customer experience
• Reduce Fraud
• Reduce revenue leakage
• Increase revenue
• Reduce the total cost of ownership