More than ever, the A2P SMS market is undergoing change. For the first time, declining demand (volumes) for A2P SMS is expected for both international & national use (recently confirmed by the GSMA). Yet, MNOs can still unlock value and see growth in their A2P business.
We have invited McKinsey & Co. to join us in our webinar to answer that question: what strategies should MNOs adopt for A2P messaging. Through our conversation, we discussed the following:
- How will the A2P market likely evolve?
- How should MNOs face IP-based channels?
- What are the strategies to succeed in today’s landscape?
- How does technology make these strategies happen?
The workshop is moderated by James Williams and hosted by senior VOX Solutions members, alongside members of McKinsey & Company, such as:
- Mateusz Wozniak, Associate Partner at McKinsaey & Company
- Lukasz Maslaniec, Engagement Manager at McKinsey & Company
- Ehsan Ahmadi, CEO & Founder of Vox Solutions
- Teodor Magureanu, Chief Growth Officer at VOX Solutions
Enjoy the recording!