In this insightful interview, Teodor Magureanu – Chief Business Officer at Vox Solutions, explores the evolving landscape of business messaging and why traditional A2P SMS is no longer enough to keep up with today’s demands.

While SMS has long dominated the communication space thanks to its unmatched reach, its “one-size-fits-all” pricing model and limited format are becoming increasingly outdated.

As Teodor explains, newer channels have already adapted, offering differentiated pricing based on use cases like authentication, notifications, or marketing while SMS still lags behind.

The conversation dives into how the industry can reinvent SMS through value-based pricing, richer formats beyond plain text, and smarter targeting powered by mobile operator data. These changes could help restore SMS as a competitive and sustainable channel in the business messaging ecosystem. Teodor also highlights a critical opportunity for telecom operators: data monetization.

With vast amounts of untapped data, operators can unlock new revenue streams by enabling targeted, compliant campaigns with strong ROI, solutions like True Signal by Vox are designed to support. From emerging markets to global trends, this discussion sheds light on how innovation, partnerships, and a shift in mindset are essential to shaping the future of telecom.

Watch now the full interview to discover how SMS can evolve and stay relevant in the years ahead!