In this GSMA Mobile World Live interview, Vox Solutions CEO Ehsan Ahmadi breaks down how mobile operators can unlock the next stage of A2P monetization by modernizing SMS and adopting value-driven strategies. He highlights the continued relevance of SMS as the only channel that reaches every mobile device worldwide and explains how innovation – not replacement – is the key to revitalizing its role in today’s messaging ecosystem.

Ehsan introduces SMS+, Vox Solutions’ enhanced messaging solution that brings richer experiences, image previews, and greater engagement to traditional SMS without requiring new infrastructure or investment from operators. He also details how smarter, GDPR-compliant data activation and value-based pricing models can significantly increase monetization opportunities while maintaining user trust.

With a no-capex, no-opex revenue-sharing model, Vox Solutions enables operators to deploy these advancements quickly and risk-free. This interview offers valuable insights for operators seeking sustainable growth, stronger engagement, and a modernized approach to A2P messaging.