In this video, Tudor Marasescu, VP of Product Adtech at Vox Solutions, shares his perspective on how telecom operators can unlock new revenue streams by leveraging data intelligence, AI, and high-intent customer engagement.

Rather than relying on mass messaging with low conversion rates, Tudor highlights the shift toward intent-based communication — delivering the right message to the right user at the right moment. From real-time roaming offers to personalized marketing use cases, the focus is on creating meaningful, actionable interactions.

He also explores the current imbalance between telecom companies and tech giants, where telcos provide the infrastructure while others monetize user attention — and how this can change.

Key topics covered:

• The power of intent-driven messaging and real-time signals
• How data intelligence and AI extract value from scattered data
• Why SMS remains one of the most effective communication channels (98%+ open rates)
• The unique advantage of telcos: deterministic data, real identity, and direct channels
• How True Signal helps telecom operators transition from infrastructure providers to tech-driven players

Discover how telecom companies can compete in the advertising ecosystem and turn their assets into high-margin opportunities. Watch this video!