In a groundbreaking research conducted in collaboration with VOX Solutions, Juniper Research emphasizes the importance of the threat posed by AIT and SMS trashing along with its impact on enterprises and operators. Furthermore, the study underscores effective strategies for mitigating the challenge of AIT and illustrates how Vox Solutions’ approach aids in diminishing this threat.

Juniper Research estimates the total cost of AIT to enterprises globally is $8.5 billion in 2023, anticipating that by 2027, AIT will account for 11% of traffic, coming at a cost of $23.4 billion to enterprises.

Key findings from Juniper Research:

• A2P channels have emerged as a key revenue stream for operators looking to monetise SMS traffic so it is essential that they mitigate any threat to this revenue, such as AIT.
• AIT and SMS trashing are also used to manipulate the real conversion rate that enterprises see, obscuring enterprises’ understanding of their expenditure on business messaging and authentication.
• Given that over 50% of A2P SMS traffic is attributable to authentication, enterprises with larger user bases have significant demand for traffic which benefits fraudulent telcos practicing AIT.
• Operators face a growing number of complaints by enterprises about AIT and SMS trashing which reach the network, eroding trust and straining their relationships with enterprises.

Standing at the crossroad of the Technology & Telecommunication space, Vox Solutions utilizes a three-tiered approach to reducing such fraudulent traffic: technology, collection and collaboration across the value chain.

Download the Whitepaper to further explore the solutions available for addressing the AIT issue and how our VOX360 encompasses all the necessary tools to effectively manage and overcome these challenges.